Words Matter

When it comes to our wacky world particularly in the toy box lots of funny things can happen. The toy makers use lots of interesting methods to determine things like exactly who’s counted as a user. Installed user base is a key metric in the insulin pump market as it determines several important future numbers.

Just by way of example during the last earnings call Medtronic noted that have “over 135,000 trained active users of our 670G system”. Notice they did not say they have sold 135,000 systems nor did they define exactly what an active user . . .

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