What are these guys thinking?

What are these guys thinking?

According to the American Diabetes Association 4.9 million, or 18.7 percent of all African Americans aged 20 years or older have diabetes additionally African Americans are 1.8 times more likely to have diabetes as non- Hispanic whites. These numbers make Diabetic Investor wonder what the folks at Novo Nordisk (NYSE:NVO) are thinking and why they haven’t fired Victoza spokesperson Paula Deen. As everyone knows by now Ms. Deen has been canned by the Food Network and Smithfield Foods for her racial insensitivity. Yet for reasons only known to management at Novo Nordisk the company has yet to cut ties with Ms. Deen.

Rather than strongly condemn Ms. Deen all Novo will state publicly is they are following Ms. Deen’s legal proceedings closely. Now anyone who knows the history of Ms. Deen’s association with Novo understands that this relationship has been controversial from the beginning. Diabetic Investor was among the many who openly criticized both Ms. Deen and Novo when this agreement was first announced. Yet it seems Novo is following the old saying; that any publicity, even bad publicity is good publicity.

There was a time when Novo rightfully was held in high regard in the diabetes community. Sadly this episode is just one more example of how this once great company has lost their way and strayed from their mission. It’s time Novo not only cut ties with Ms. Deen but came out strongly against her remarks. Frankly it astonishes Diabetic Investor and many others, for that matter, that Novo hasn’t taken this action already.

Samuel Johnson once noted that “Integrity without knowledge is weak and useless, and knowledge without integrity is dangerous and dreadful.” With their lack of action Novo is showing that the mighty dollar is more important than doing what’s right.  There is no reasonable excuse for their inaction and the entire diabetes has every right to publicly criticize this shameful display.