There are all sorts of strategies being attempted in our wacky world these days. Drug and device companies have plenty of issues to deal with and what used to work isn’t working now. Still as much as companies would like to change old habits die hard. Listen change is never easy even when change, sometimes drastic change is needed.
One company that desperately needs to change is our wine drinking friends in France. Since Lantus has transformed into a dead duck from the goose that lays the golden eggs the company has been struggling to come up with a . . .
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