They may be high tech but…..

They may be high tech but…..

Years ago, when the biggies of tech – Apple, Google and Amazon dived into the diabetes digital/virtual pool we were excited. Our excitement came on several levels but mostly because these were CONSUMER oriented companies who used way cool whiz bang with CONSUMERS. Let’s face it back then the old guard was getting long in the tooth and had yet to adapt to how things were changing. The arrival of Big Tech was first dismissed by the old guard until they realized Big Tech was serious and wasn’t going away.

Our biggest concern was that Big Tech would . . .

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