The Abbott Playbook

The Abbott Playbook

In the midst of recalling 3 million sensors Abbott is already looking ahead to their new sensor which will measure both glucose and ketones. The sensor has yet to be submitted to the FDA but most expect baring a major misstep this sensor will become a reality. Abbott is already spending a considerable amount of money to develop a market for the sensor.

Now we don’t have an issue with this per se as it’s not unusual for a company to create advanced buzz prior to a new product launch. However, we are having a problem with . . .

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