Perception vs Reality

First some possible good news as Medtronic has agreed to an interview Friday morning, so stay tuned. As we promised we will publish what’s discussed. Along these same lines we have been doing some additional research into the insulin pump world looking specifically at how patients view their systems. Surfing through various social media sites its pretty obvious that none of the insulin pump companies are listening to patients very well. There is a huge gap between what patients expect and what these companies can deliver.

The short explanation is patients believe their device should never fail, that customer . . .

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