Nothing Novel Here

Nothing Novel Here

We know it’s the holiday season and we shouldn’t be seen as the Grinch but sometimes we can’t help it. According to a post on the Medscape website;

“Two new novel diabetes management platforms, the direct-to-consumer One Drop Premium and the prescription-only Insulia Diabetes Management Companion, have been newly licensed in both the United States and Europe.”

The post goes on to state;

“The “One Drop Premium” is a monthly subscription service that features a sleek blood glucose monitor along with at-home delivery of unlimited test strips and other testing supplies. It also includes Apple iOS, Apple Watch, and Android diabetes management apps that include in-app 24/7 on-demand access to a personal certified diabetes educator (CDE).”

Now we don’t want to be the bearer of bad news but there is nothing novel here. Since we have already written about the Insulia system let’s look specifically at the One Drop Premium. Yes, the meter is way cool but at the end of the day it’s a conventional point to point glucose meter, hardly novel.

The Shave Club for Men pricing model is also being used by Livongo and iHealth just to name two others, so again novel we don’t think so.

Around the clock access to a CDE, seems like Livongo among others also does this, novel not by a long shot.

What amazes Diabetic Investor are not all these way cool conventional cloud enabled glucose monitors but how quickly this space has commoditized. Let’s be honest here you can’t swing a dead cat without hitting one of these way cool whiz bang systems. Even crazier is that some believe they stand a chance commercially. If this was true why was Telcare another way cool whiz bang system bought for just one times sales?

Seriously it astonishes Diabetic Investor that people think that if you dress it up in a fancy package all shinny and nice it makes a difference, that it isn’t just another mouse trap. Listen at least Intuity which by some miracle got another $40 million has a different mouse trap, not that it changes it chances any but hey it’s not just another way cool whiz bang cloud enabled conventional glucose monitor.

Honestly if we see another one of these way cool whiz bang mouse traps we just might throw up. The way people go gaga over these things one just get the impression they are changing diabetes management forever. That they have convinced patients to test more frequently because they are so damn cool. That they have some sort of magic potion and with their coolness will turn data into patient relevant, patient actionable data. That somehow their coolness will not doom them when disposable patient friendly inexpensive CGM gets here.

Given that Christmas is just around the corner we have written Santa asking him for just one gift this year; PLEASE NO MORE WAY COOL WHIZ BANG MOUSE TRAPS.  As Winston Churchill once said; “My dear you are ugly, but tomorrow I will be sober and you will still be ugly.”