Knew this was coming

As we head to ATTD in Vienna comes news that FitBit has bought Twine Health. According to FitBit;

“Fitbit is pleased to announce that we’re acquiring Twine Health, a clinically proven health coaching platform that allows people to take control of their health and achieve better outcomes. Twine’s user-friendly, engaging experience has enabled workplace health providers to deliver better coaching to people managing chronic conditions.”

Remember FitBit has also invested $6 million in a CGM start up and plans to incorporate this technology into its wearable device. So, this latest news is hardly shocking nor surprising as . . .

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