Every once in a while, we hear from our friends in rep land, those dedicated folk whose job it is to convince physicians and patients to prescribe and/or use their particular drug or device. Given the numerous layoffs, reorganizations and launch meetings these people have had to endure it should surprise no one these people are a tad snarky. There are times we feel for these people as it ain’t easy selling your drug and/or toy when management forget about getting formulary coverage.
Yet things are a little different than the normal management is dumber than . . .
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