October 8, 2025
Going Mainstream
Insulet is advertising on NFL and college football games. Dexcom and Abbott are all over TV with ads with Dexcom owning the distinction of being a Superbowl advertiser. You can’t swing a dead cat without seeing ads for Ozempic, Wegovy, Mounjaro and Zepbound. We now have Barbie using an insulin pump and thanks to Insulet there is a now a diabetes superhero. Yep, diabetes our toys and our drugs have gone mainstream.
Want more proof Novo Nordisk cuts a deal with Costco to sell Ozempic and Wegovy at half price. Now you can walk into Costco get your hot . . .
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