April 19, 2021
Back in the day we were pretty excited when Google, Amazon and Apple began to dive into the diabetes pool. We figured with their combination of resources (capital and talent), brand name recognition and consumer focus they would bring much needed change to the diabetes landscape. The one worry we had is while they were unencumbered by past mistakes in diabetes would they be smart enough to avoid falling into the same misconceptions as the old school companies.
The diabetes marketplace has changed much over the past 20 years but one thing that hasn’t changed is the unique nature . . .
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