Do the words matter?

Nine times out of ten we’re more interested in the statements made by a company during an earnings call then we are the numbers. Having been around the block more than once we know that numbers can be played with, manipulated, massaged to such an extent that they almost become meaningless. The same goes for the prepared remarks of an earnings call. Yes, those communication people go to great lengths to find new and creative adjectives to describe how business is doing.

Typically, the most excitement comes during the unscripted Q&A portion of the call. While there . . .

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