Day Two Wrap

Day Two Wrap

We’d like to say that we have something exciting to say about Lilly’s (NYSE: LLY) presentation but we don’t. Stuck with the 4:30pm time slot on Tuesday when people have already begun winding down and hitting the bar, remember cocktails are an essential aspect of JPM, the company had a tough task. Now we won’t say Dave Ricks Lilly’s new CEO did a poor job providing an update rather he’s not exactly a dynamic speaker. Being new to the top spot we’re sure Dave will get used to the limelight and do better next time.

Today is rather light day thankfully so not sure when or what we’ll report later. It’s on days like this something crazy comes along and gives us some great copy so stay tuned.

One thing we’d like everyone to do is read this piece from today’s Wall Street Journal by Charley Grant as it’s just another reason Intarcia is one of the biggest winners at this year’s conference. In this brief piece Charley states what everyone in diabetes knows, that if patients would take their meds as prescribed we wouldn’t see more than half the patients not achieving good control. Intarcia has the smartest, most elegant and dumbest solution to this problem.

The biggest question we keep getting about Intarcia is whether patients will be receptive to having the micropump inserted into their bodies. The answer is patients are going to love this product as it will change their lives for the better. Once inserted, a minor, painless and quick procedure, that’s it. No more shots, no pills to take and no reason to monitor glucose. Talk about improving a patient’s quality of life, what could be better.

Since the micropump delivers exenatide the patient will get the additional benefit of good control, no worries about hypoglycemia and just might lose a few pounds to boot. With the proper direct to consumer ad campaign this is one product we can see patients actually asking for. This is the ultimate in put in and forget about it technology and YES, IT IS THAT SIMPLE.

Switching gears a little Tony Elliott who’s the co-offensive coordinator for the National Champion Clemson Tigers stated; “If you can tell them why, they’ll do whatever you say. But they come from the generation that everybody wants to know why.” Although he wasn’t talking about people with diabetes his quote simply captures what’s wrong with so many companies in diabetes.

Today we have tons of whiz bang way cool cloud enabled technology and some very good drugs. We can capture data, analyze it and help the patient use this analyzed data to better manage their diabetes. What we don’t have is respect for the patient. Companies continue to believe that patients will do something just because they are told to do it. Well we’ve got news for these companies it just doesn’t work that way.

Patients today have something they didn’t have 10 years ago, instant access to information. As we noted the other day this is why patients ask other patients for help, why they trust another patient over their own physician. These people want to know why they are doing what they are being told to do. The truth is the days when the physicians word was considered the gospel and followed without question are over. In today’s age of instant information where everyone has a smartphone patients want to know why.

It amazes Diabetic Investor how many people just can’t accept this fact. That they continue to believe that it is the physician who can control what the patient does, what drugs they take and what devices they use. We’ve said it before and we’ll say it again, consumerization has come to diabetes management. These people aren’t stupid and frankly are sick and tired of being treated as if they are. The winners going forward will companies who tell patients why they are asking them to do something. Companies which explain things in terms that a PATIENT understands not in language only understood by someone with an advanced medical degree.

As Momma Kliff used to say; “You stand a much better chance at success when the person you’re talking too actually understands just what you are talking about. People may not understand everything you say but it sure helps when you speak in a language they understand, they are comfortable with. Simply put it doesn’t help speaking Yiddish when the person only understands English and no it does not help if you speak Yiddish louder they still won’t understand.”