Bringing out the heavy artillery

Bringing out the heavy artillery

Many years way back in the day when BGM not CGM ruled the glucose monitoring universe I predicted that one day we would see TV commercials for glucose monitors. That same prediction noted that besides TV commercials BGM companies would start issuing coupons and other tactics employed by consumer products. The reason was simple while everyone was seeing a medical device, we saw BGM as a consumer device and therefore should be marketed that way.

Now that CGM rules the glucose monitoring universe the airwaves and social media are filed with CGM ads. Dexcom and Abbott are waging a . . .

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