Try as we might we just cannot understand why anyone would want to be in the conventional glucose monitoring business. Usage is decreasing, prices continue to contract, and the technology is outdated. Yet these facts haven’t stopped new companies from entering this market. The latest is Innovus Pharmaceuticals who just received FDA clearance for their GlucoGorx glucose monitoring kit.
So just what is the value proposition for the GlucoGorx as far as we can tell it’s the kit delivers a test result in 4 seconds. Which is one second faster than the current crop of meters… WOW.
However . . .
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