Before we cover the results released by Novo Nordisk this morning a few words on the President’s proposal to end the rebate game. The proposal would ban rebates paid by drug companies to PBM’s in government plans such as Medicare. Now this is just a proposal however if implemented would turn the landscape upside down. The price discount rebate game is a major pain for drugs companies but it’s until more details are known it’s difficult to gauge what impact this would have on the competitive dynamic. Suffice it to say everyone will be anxious awaiting . . .
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